If I hadn't purchased and prepared the Taco Mince myself, I never would have believed I wasn't eating ground beef! For this 30-year vegan, the flavor was great but the texture was off-putting! If you're looking for "the real thing" in a vegan version, this is it! P.S. It's also simply done and ready in a jiff! Start the Taco Mince on the stove and by the time you get your salad or taco accompaniments assembled, it's ready!